Artificial Intelligence in Marketing by K. Sudhir and Olivier Toubia

Artificial Intelligence in Marketing by K. Sudhir and Olivier Toubia by K. Sudhir and Olivier Toubia is a business and entrepreneurship book that explores Artificial Intelligence in Marketing, written for readers who want to understand the subject in depth.

The book focuses on what works in practice: how decisions are made, how teams are led, and how organisations deal with competition and change. Its lessons are drawn from real business life, and it is written for readers who want ideas they can apply rather than theory alone.

What readers will explore:

• Marketing and how products and ideas reach people
• Machine learning and intelligent systems
• Strategy and how organisations grow
• Leadership, teams and getting results through people

Who this book is for: Founders, managers, marketers and anyone building a career in business, as well as readers who want practical ideas they can use at work. It will appeal to general readers and specialists alike, and to anyone looking for a reliable book on the subject.

Order online at Novel Hovel with cash on delivery in Dhaka and delivery across Bangladesh.