Breakthrough Advertising by Eugene M. Schwartz

Breakthrough Advertising by Eugene M. Schwartz by Eugene M. Schwartz takes up Breakthrough Advertising in a business and entrepreneurship book that is both informative and readable.

The book looks at the challenges people face at work, from strategy and growth to customers and culture, and sets out approaches that have proved useful. It speaks to practitioners as well as to students of business, keeping the advice concrete and readable.

What readers will explore:

• Strategy and how organisations grow
• Leadership, teams and getting results through people
• Customers, markets and what makes a business stand out
• Practical lessons for work and decision-making

Who this book is for: Founders, managers, marketers and anyone building a career in business, as well as readers who want practical ideas they can use at work. Readers new to the subject will find a clear way in, and experienced readers will find plenty to think about.

Order online at Novel Hovel with cash on delivery in Dhaka and delivery across Bangladesh.