Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty

In Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty, John Hegarty presents a business and entrepreneurship book on Hegarty on Advertising, aimed at readers who want more than a surface view of the subject.

The book treats business as a human activity, shaped by judgement, relationships and timing as much as by plans and numbers. It offers a practical perspective on building something that lasts, whether that is a company, a team or a career.

What readers will explore:

• Strategy and how organisations grow
• Leadership, teams and getting results through people
• Customers, markets and what makes a business stand out
• Practical lessons for work and decision-making

Who this book is for: Founders, managers, marketers and anyone building a career in business, as well as readers who want practical ideas they can use at work. It will appeal to general readers and specialists alike, and to anyone looking for a reliable book on the subject.

Order online at Novel Hovel with cash on delivery in Dhaka and delivery across Bangladesh.