How Brands Grow: What Marketers Don't Know by Byron Sharp

Byron Sharp's groundbreaking analysis challenges conventional marketing wisdom by revealing how brands actually grow in the real world. This essential read deconstructs popular marketing myths and presents evidence-based strategies grounded in decades of behavioral science research. Sharp examines why traditional approaches often fail and demonstrates the counterintuitive principles that drive genuine brand growth. Ideal for marketers, strategists, and business leaders seeking to move beyond assumptions and build sustainable competitive advantage through proven methodologies.